How To Open A Gym Business


If you’re thinking about how to open a gym, we’ve got good news for you. You’re about to enter an extremely profitable market. The United States boasts the world’s largest market for gyms and fitness studios. Opening a gym has the potential to be a terrific business opportunity, but there are several aspects to consider before you get started. Being a successful gym owner takes more than simply a good site and some equipment. By starting a new business, you will be taking a major risk, which means you will have to make judgments regarding your marketing approach, financing, and recruiting procedure, among other things.

But just how do you go about making your idea a reality? To get you started, we’ve put up this guideline on how to open a gym, complete with all the essentials you’ll need to consider before spending a single dime.

Here Is How To Open A Gym :

Step 1: Obtain training and accreditation.

First and foremost, ensure that you have the necessary qualifications, certifications, and expertise to open your own club. Your clients will rely on you not just to make them look good, but also to keep their bodies safe and healthy while utilizing your services.

You may pick from a variety of personal trainer certificates, and other sorts of fitness services (such as yoga, Pilates, or aerobics courses) will also come with their own qualifications. You will also be responsible for ensuring that any employees you hire are properly certified.

Step 2: Determine your fitness niche.

There are several fitness niches to select from. Investigate the following niches to identify the type of fitness facility you want to create.

Specialist fitness centre:

  • Typically, this specialization concentrates on a single specialty fitness class or activity. Aerobics, yoga, dancing, Pilates, cycling, and many more activities are examples.
  • During the week, specialty fitness facilities frequently offer a range of class selections depending on varying degrees, intensity, and complexity.
  • Instructors are trained in a certain field.
  • Because of the boutique experience, personal design, and skilled instructors, specialty fitness facilities are frequently more expensive.
  • Monthly packages or subscriptions are frequently available as an alternative.

Traditional gym:

  • Traditional gyms frequently provide a range of workout alternatives in one area, such as fitness classes, strength and cardio equipment, and personal training.
  • Massage, sauna, tanning, steam rooms, daycare, and other services may be available.
  • These extra services are frequently given for a price.

Medical fitness and wellness centre:

  • These fitness facilities frequently include physical therapy and other medical services to assist customers in managing, recovering from, and preventing health problems.
  • Typically connected with a doctor’s office or hospital when program suggestions are made.
  • These facilities frequently employ professional employees that specialize in client management, tracking, and measurement.
  • In addition to group exercise courses and gym equipment, they frequently provide a variety of educational programs for physical and mental wellbeing.

Family gym and wellbeing centre:

  • Athletic and country clubs are examples of family fitness and wellness facilities.
  • They frequently provide a wide range of workout alternatives, such as group fitness classes, strength and cardio equipment, and personal training.
  • Adults, the elderly, teenagers, and children may all work out in family fitness and wellness facilities.
  • These facilities frequently provide classes and activities for children, such as swim lessons, sports clubs, summer camps for children, and daycare.
  • Massage, sauna, tanning, and steam rooms are examples of extra wellness facilities that may be available for a cost.

Should you open a for-profit or non-profit fitness facility?

It’s important to examine whether you want to start your fitness facility as a for-profit or a non-profit.

A nonprofit family wellness centre, such as the YMCA, will provide services and programs to people of the community who are unable to pay full price. This is frequently done on a sliding rate based on income; students and the elderly usually receive credit at nonprofit home health clinics. These discounts are not available at for-profit wellness centres.

Step 3: Locate the location

Once you’ve decided what sort of gym you want to open, you’ll need to figure out how much room you’ll need.

To begin, decide how many customers you want to be able to service at your facility. Knowing how much room you will require can assist you in locating a site that best meets your needs. Do you require street access? Is there parking available? Do you live in an area with a high volume of foot traffic? Will it be difficult for others to find you? Are you taking the bus? To begin with, a decent location is critical to attracting people to your gym. Many gym owners feel that investing extra money upfront to get your company noticed is worthwhile.

Finding the perfect site was critical for the gym owner. They desired to reside in an area that was still expanding and teeming with activity. It was also crucial for her to be among a more educated populace and medical facilities, as her fitness speciality focuses on “educating” the entire body.

Step 4: Determine how much more employees and equipment you will require.

Check the training and accreditation of fitness instructors and personal trainers before engaging them. During the interview, ask detailed questions and consider “auditioning” the candidate before employing them. You may also want to try employing them on a temporary basis for a few test classes or personal training sessions before committing to hiring them full-time.

Marcela Xavier taught roughly 10 yoga courses each week when Bread and Yoga originally opened its doors. She eventually acquired a good group of teachers so that she could fully focus on the business’s leadership elements. Finding a strong group of excellent yoga instructors was critical to her entire goal and vision, and she accomplished this by hosting auditions for yoga teachers to see how they taught, who they were, and what they were all about.

Some questions to consider when hiring new employees to open a gym:

  • Will you be the primary fitness teacher at your gym, or will you need to recruit personal trainers and fitness instructors?
  • Will the employees or independent contractors work for you?
  • What are the accreditations and training requirements for potential employees, fitness instructors, and personal trainers?

Do you require fitness centre equipment?

If you require workout equipment, you must determine whether to purchase or lease it. Leasing may keep you up to date on the newest exercise technology, allow you to analyze your needs before purchase, and typically includes equipment maintenance. However, when you lease equipment, you give up ownership stake, which may cost you more in the long term. Before deciding whether or not to lease gym equipment, conduct research and consult with a lawyer.

If you opt to lease equipment, examine if the firm is a member of a leasing group, such as the National Association of Equipment Leasing Brokers or the National Association of Equipment Finance Professionals.

Step 5: Obtain financing

You will need to ensure that your funds are in good shape in order to get funded. Most lending institutions and landlords want two years of tax returns and financial papers, and you should have enough money saved for personal costs for at least 12 to 24 months before beginning your firm. A comprehensive business plan can help you secure finance for your gym or fitness facility. 

Step 6: Promote your gym.

Once you’ve narrowed down your target pool, market and promote your company in locations where people spend their time. This may appear to be an easy task, but it requires consistency and effort over time to create a strong client base.

Consider employing someone to manage your marketing, public relations, or social media, and if you can’t afford that, do some of it yourself. By developing a marketing strategy for your gym or fitness facility, you will be able to focus your efforts and spread the word about your new venture.

To maintain and attract new clients, you may wish to give free guest passes, membership discounts, and other incentives.

Step 7: So get Started

You’re almost ready to start once you’ve obtained insurance and completed all permit and license criteria. Consult municipal officials when you set up your new premises to ensure you fulfil any layout regulations that may arise. You’ll also need to ensure that you’re adequately supplied in terms of utilities, that everything is set up, and that enough induction training is provided for personnel so that everyone is on the same page before your start date.

Then it’s just a question of marketing your company and doing whatever else you can to get folks in the door. As previously said, it is usually advantageous to have a regular client base on hand and try to have an initial, built-in consumer foundation. That may also be a decisive factor in who you hire as personal trainers or class leaders.

However, when it comes to attracting new consumers in order to increase your local market share, you should always start online. Social media and the internet may be quite beneficial in marketing your company. Having said that, conventional local advertising is also something you should think about. Be inventive. Understand your demographics and make out to them whenever feasible.

Starting a business, whether it’s a tiny one or a large-scale fitness or wellness facility, is a complicated and relatively challenging task. Not only will it need enormous levels of dedication, hard work, passion, and drive, but it will also necessitate financial resources.

Most people feel that opening a gym will break the bank, however, this is not always the case. It is becoming easier to create a fitness centre with the correct enthusiasm for fitness, as well as the necessary technologies and services. We have walked you through a series of steps that might teach you exactly how to open a gym.

What are the costs of starting a gym?

A gym’s startup expenditures are substantial. The majority of small gyms spend between $200,000 and $400,000 to open. A larger gym may cost a million dollars or more. Franchises may have reduced running costs, but you must pay a franchise fee, which may or may not make it a less expensive way to get started.

How much money may you charge your customers?

Gym memberships often cost between $20 to $50 per month and require users to sign a one-year (or multi-year) contract. Some gyms provide discounts if a client pays for a year in advance. In addition, gyms charge a sign-up fee, which ranges from $100 to $300.

How much profit can one make by opening a gym?

The size of a company affects its revenue and profit. However, within the first six months, it is common for a gym to make between $1,000 and $2,000 per month in income. A successful gym will produce at least $20,000 per month after a year. An average small fitness facility in the United States earns $63 per SqFt., or up to $200,000 to $300,000 per year, according to the AFS 2016 Marketing Best Practices Research Report. Larger gyms can earn up to ten times as much.