Putting local businesses on the map

A public website and the back office behind it. The website comes with every plan: it lives at your own address on business-lane.com, or on your own domain with an add-on, with your services or products, prices the way you quote them, a photo gallery with before-and-after sliders, opening hours, customer reviews you approve before they appear, promotions you can put on the front of the site in a minute, and an email inbox for your business.

Then the part that runs after somebody gets in touch: appointment and quote requests landing in a dashboard and barcode labels you print on ordinary sheets on every plan, and on the Business plan an online shop with checkout and promo codes, customer records, PDF invoices with overdue alerts, and stock that counts itself down and warns you before a line runs out. Most businesses this size buy those separately, from different companies, and spend their evenings copying between them.

It is built for local service and retail businesses in particular: auto shops, salons and barbers, cleaners, contractors, lawn and garden care, junk removal, restaurants and bakeries, boutiques, gyms, clinics, florists, pet services, grocery and convenience stores, hardware shops, phone repair and pharmacies. Each of those has a page of its own on this site, written for that trade rather than templated from the others.

It is not a marketplace or a payment company. On the Business plan your site has its own shop and checkout, but customers buy from you, not from us: cash, bank transfer, or card through your own Stripe account, with no commission from us on top.

It is not a booking calendar strangers can fill. Appointments arrive as requests you confirm, move or decline, because a slot that looks like an hour is often a day, and you are the only one who knows which.

It is not a page builder. There is no blank canvas and no grid of a hundred settings: you fill in your details, pick a theme, and the site is laid out for you. If what you want is a bespoke design nobody else has, an agency will serve you better than we will, and we would rather say so here than after you have paid.

It is not a clinical or financial system of record. It holds the information a website and a small back office need, and things like prescriptions, patient records or payment card data belong in the specialist systems built to protect them.