For boutiques and retail
A website for your shop
A small shop competes with the internet on the two things the internet is bad at: being nearby, and being trusted. A website is how someone finds out you are both.
A real site built on Business Lane — open it, scroll it, book something. Visit the live demo →
Your stock goes online as products with photographs and prices, so someone can see what you carry before they walk over. Promotions and sales publish instantly, and the announcement bar handles the late-night opening or the January sale.
Behind the counter, the Business plan turns the same catalog into a back office: barcode labels you print on ordinary label sheets, stock levels with low-stock alerts, and invoices you build by scanning items with your phone camera — which also sells the stock down automatically.
The same plan puts a shop on your site. Customers add to a cart and choose delivery or collection, and the stock count they buy against is the one on your shelf — an order holds its items the moment it is placed, so the last dress cannot be sold to two people.
What boutiques & retail actually need
Stock that counts itself down
An invoice sells the items on it out of your inventory, so the number on the screen matches the shelf without a stocktake.
Barcode labels you print yourself
Every product gets a code — off the box, generated, or typed. Print shelf labels with the name and price on ordinary sheets.
Scan a sale onto the invoice
Point your phone camera at the barcode and the item lands on the invoice at your price. A USB or Bluetooth scanner works too.
What a website for boutiques & retail needs to do
Five things worth checking against whatever you end up building on, ours included.
- A catalog somebody can browse
- Small shops lose to the internet on convenience and win on being nearby. Neither works if what you carry is invisible until someone walks in.
- Stock figures you can believe
- A shelf count kept in your head survives until the first busy Saturday. What is actually in the shop has to be a number somewhere.
- Labels you can print yourself
- Barcodes on ordinary label sheets, from the same list the site is built from, so the price on the shelf and the price on the page cannot disagree.
- Sales that go live when you decide
- Retail promotions are decided the morning they run. Anything that takes longer than saving a form is too slow to be used.
- Address, hours and a map
- The sale happens in the shop. Everything on the site is in service of getting somebody through the door on the right day.
What you get
- A product catalog with photos, prices and descriptions
- Promotions and sales that go live the moment you save them
- Barcode labels printed on ordinary label sheets
- Inventory tracking with low-stock alerts
- Invoices built by scanning, which sell the stock automatically
- An online shop with delivery or collection, sharing the same stock
Everything above is on the Website plan at $20 a month, or 17% less paid yearly. The Business plan at $25 adds customer records, invoices, barcode labels and inventory — compare the two plans.
Questions from boutiques & retail
Is this an online store with a checkout?
On the Business plan, yes — a cart and checkout on your own site, sized for a local shop. Customers choose delivery or collection and pay cash on delivery, by bank transfer, or by card through your own Stripe account where Stripe operates; the money goes straight to you and we take no commission. Stock is held the moment an order is placed, so what sells online and what sells at the counter come off the same count. It is not a marketplace or a multi-warehouse store: if you ship nationally at volume, you want a dedicated e-commerce platform.
What if my products have no barcodes?
A code is generated for each one from your business name, or you can type your own. Print them as shelf labels with the product name and price beside the barcode, and from then on they scan like anything else in the shop.
Do I need to buy a scanner?
No — your phone is the scanner. Open an invoice, tap the camera button and point it at the barcode. If you already own a USB or Bluetooth scanner it works too with nothing to install, and you can always type a code in by hand when a barcode is scuffed.
Other trades we build for
See every tradeBuilt for boutiques & retail
Start free for 14 days. Your site is live the moment you finish setting it up.
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