For gyms and studios
A website for your gym or studio
People join a studio they have already pictured themselves in. Your website is where that happens — the room, the classes, the people who got results.
A real site built on Business Lane — open it, scroll it, book something. Visit the live demo →
Classes and packages go on as services with their own descriptions and prices: a drop-in, a ten-class block, one-to-one coaching, an eight-week programme. Each carries a request button, so someone can ask about a free trial session without having to phone during a class.
Results are the strongest thing you have, and the before/after gallery is built for them. Add the reviews your members leave through your own review link, and a stranger arrives with most of their doubts already answered.
What fitness studios actually need
Trial requests without the phone call
Someone asks about a first session at a time that suits them. You confirm or move it from your dashboard between classes.
Member results and reviews
Before/after photos and approved star ratings — the two things that convince someone who has not committed yet.
Packages priced clearly
Drop-ins, blocks and programmes each listed with what they include, so nobody has to ask what it costs.
What a website for fitness studios needs to do
Five things worth checking against whatever you end up building on, ours included.
- The timetable and what it costs
- Two questions decide a membership: when are the classes, and what do I pay. A site that answers neither without a phone call loses to one that answers both.
- A trial request with no phone call
- The person considering a gym at eleven at night will not ring you. Give them a button, and answer it in the morning.
- Results you can show
- Transformation photographs and member stories do the persuading that copy about equipment cannot. They are also the reason people choose one studio over the identical one down the road.
- Reviews from actual members
- Ratings from people who train there answer the question a prospect is really asking, which is whether they will feel out of place.
- Blocks and memberships priced separately
- A ten-class block, a monthly membership and one-to-one coaching are three products. Publishing one price for "training" hides the one they wanted.
What you get
- Classes, blocks and one-to-one coaching listed with prices
- Free trial and first-session requests that land in your inbox
- Before/after transformation gallery with a drag slider
- Reviews and star ratings you approve before they publish
- Promotions for January, referrals and seasonal pushes
Everything above is on the Website plan at $20 a month, or 17% less paid yearly. The Business plan at $25 adds customer records, invoices, barcode labels and inventory — compare the two plans.
Questions from fitness studios
Can this run my class timetable?
It lists your classes and takes requests against them, but it is not a live timetable with places counting down. Someone asks for a class at a time, and you confirm, move or decline it. For a studio running a handful of classes that works well; a large gym with capacity limits per session will want dedicated class-booking software alongside it.
Can I sell memberships through the site?
You can publish what a membership costs and what it includes, and take enquiries about it, but payment happens between you and the member — there is no card processing and no commission taken on anything.
How do I show member transformations properly?
The gallery has a before/after slider a visitor drags between the two photographs, which is far more convincing than two pictures side by side. Get written permission from the member first — it is their photograph, and it belongs on your site only if they said yes.
Other trades we build for
See every tradeBuilt for fitness studios
Start free for 14 days. Your site is live the moment you finish setting it up.
14 days free · No credit card required · Cancel any time