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Features

Everything your business needs online

A website, an online shop, an inquiry inbox and a back office in one dashboard, built for people who have a business to run and no interest in building websites.

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Your public site

The website itself

A complete site at your own address, built by filling in a form rather than by dragging boxes around a canvas.

  • Your own web address

    Your site lives at your-name.business-lane.com from the moment you sign up, or on a domain you already own with the add-on below. Hosting, the SSL certificate and the speed work are included and are not something you will ever be asked to configure.

  • Five designs, switchable

    Pick a design, set your colors and upload your logo. If you change your mind in six months, switch to another one. Your content stays exactly where it is and the new design simply wears it.

  • Services and products

    List everything you offer with up to ten photos each, priced the way you quote: a fixed price, "from $80", free, or a "request a quote" button where a fixed price would be a lie. Options can add to the price: a larger size, a senior stylist.

  • Barcode labels you print

    Every product carries a code: scanned off the manufacturer's box, generated for you, or typed in. Print them as shelf labels with the name and price on ordinary label sheets, on either plan.

  • Gallery with before/after sliders

    Up to fifty photographs, with a slider a visitor drags between the before and the after. Uploads are resized and compressed automatically, so a picture-heavy page still opens fast on a phone.

  • Promotions and an announcement bar

    Publish a limited-time offer and it appears on the front of your site immediately. The announcement bar takes one line (a closure, a holiday, a cut-off date) and is the fastest thing on the site to change.

  • Opening hours that search engines read

    Set hours per day, or open 24 hours. They show on your site with a live Open now badge and are published as structured data, which is the form Google reads when it decides whether to show you as open.

Your name, everywhere

Your domain and your email

Your business’s name in the address bar and on every email a customer gets from you. The own-domain parts are an add-on on either plan, included in the free trial.

  • Your own domain (add-on)

    Connect a domain you already own and your site moves to it, with the security certificate set up and renewed for you. The page lists the records to add in your DNS company’s own words (Cloudflare, GoDaddy, Namecheap, Porkbun and others) and checks them for you. Your business-lane.com address keeps working and sends visitors on.

  • Emails that come from you

    Order updates and booking emails show your business’s name and come from your-name@business-lane.com, and customers’ replies go to your business email. With the add-on, once your site is live on your domain, add three more records and they come from it instead (hello@, or a word you choose), signed so inboxes trust them.

  • An inbox for your business

    Email to your-name@business-lane.com lands in the Email inbox in your dashboard, and you are told the moment it arrives. Answer or write from there with bold, lists and links, and a signature that goes on each email; replies come back to the same inbox.

  • Email at your domain (add-on)

    No mailbox at your domain yet? Add one record and email to any address at your domain arrives in your inbox here. If your domain already has email somewhere else, we leave it alone.

Getting inquiries

Turning visitors into customers

Every way a customer might want to reach you, landing in one place with enough context that you can answer properly.

  • Appointment requests you control

    A customer asks for a service at a date and time that suits them. It arrives in your dashboard and your inbox, and you confirm it, move it or turn it down. Nothing books itself into a slot you do not have.

  • The customer is told for you

    Confirming, moving or cancelling an appointment emails the customer in your business’s name: the service, the time, your details. A customer who left only a phone number gets a WhatsApp or text message written out, ready to send.

  • WhatsApp and a contact form

    One tap opens WhatsApp with your number already in it. The contact form emails you the moment someone writes, and the message is waiting in your dashboard too.

  • Reviews you approve first

    Collect reviews through a link of your own or a printed QR poster. Nothing publishes until you approve it, and approved ratings go into the structured data search engines read.

  • Printable QR posters

    Print QR posters for your site, your review page and a customer sign-up page, for the counter, the window or the van. It is how a walk-in customer becomes someone who can find you again from their sofa.

  • Alerts for everything

    A new booking request, a message, an order, a review, an email to your inbox: you are emailed and it appears in your dashboard. Nothing waits quietly for you to think to check.

  • Your questions, their files

    Ask what you need on each service or product (a date, a size, a yes or no, a short answer) and let customers attach up to five photos or documents when it helps you quote. The files stay private to you.

On the Business plan

Selling online

A shop on your own site, sized for a local business: the money goes straight to you, and the stock it sells from is the stock on your shelf.

  • A cart and checkout on your site

    Any product with a price can go in a cart. Customers check out on your own site without creating an account, and a returning customer finds their details already filled in. There is no marketplace, no listing fee and no commission.

  • Cash, bank transfer or card

    Take cash on delivery or collection, and bank transfers with your account details on the confirmation page and in the email. The order number is the payment reference. Cards go through your own Stripe account where Stripe operates, at Stripe’s standard fee and nothing on top.

  • Promo codes

    A percentage or an amount off, or free delivery, with dates, a minimum order and usage limits. Customers type the code at checkout or open a link that applies it, and you see what each code brought in.

  • Delivery or collection

    Offer either or both. Set a delivery fee, free delivery over an amount and a minimum order, and the cart tells the customer how far they have to go. A collection order shows your pickup address instead of a delivery line.

  • Stock that cannot be sold twice

    An order holds its items the moment it is placed. The cart caps quantities at what is left, a card says "Only 2 left" when it matters, and cancelling an order puts its stock straight back on sale.

  • Orders you move along

    Confirm, prepare, send or mark ready to collect. Every step emails the customer and appears on the tracking page their confirmation links to, and a bank transfer is marked paid (with its reference) when the money lands.

  • Orders on the customer record

    Every order lands on the customer who placed it, with their order count and what they have spent, and any order can become a proper invoice in one click.

On the Business plan

The back office

Customers, invoices and stock in the same dashboard as the website, so the thing you sold and the thing you billed for are the same record.

  • Customer records

    Everyone you have dealt with in one place, with their contact details and history. A repeat customer is already there when you raise the next invoice rather than being typed in again.

  • Invoices with PDF download

    Build an invoice, download it as a PDF to send or print, and get told when one goes past due. Totals are held exactly, so a long invoice does not drift by a cent.

  • Build an invoice by scanning

    Point your phone camera at a barcode and the product lands on the invoice at your price, with a beep to confirm. A USB or Bluetooth scanner works too, with nothing to install.

  • Inventory with low-stock alerts

    Track what you hold and get warned before you run out. Online orders and invoices both count it down, so the number on the screen matches the shelf without a stocktake.

The work you do not do

Handled for you

The parts of running a website that have nothing to do with running your business.

  • Insights that show the value

    Visits, inquiries and reviews month on month, on either plan, so the question "is this website doing anything" has an answer rather than an opinion.

  • A first draft written by AI

    Describe your business in a sentence and get a draft of your introduction, your services and your FAQs. Edit it into your own voice. Starting from a blank page is the reason most sites never launch.

  • Search setup done properly

    Your site ships with the technical work already done: page titles, descriptions, a sitemap, a robots file, and structured data carrying your hours, rating and, where you have one, your address. Nothing to install and nothing to configure.

  • Speed, security and mobile

    Served from a global CDN over HTTPS, with images optimized on upload and the layout built for a phone first. These are the things Google measures, and they are not your problem.

  • Changes go live immediately

    Every edit you make in your dashboard is on your site the moment you save it. There is nobody to email, no deploy to wait for, and no invoice for a text change.

How this works for your trade

See it working on your own business

Free for 14 days, then $20 a month: 17% less paid yearly. No credit card to start.

Start your free trial See pricing

14 days free · No credit card required · Cancel any time