For florists
A website for your flower shop
Flowers are bought with the eyes and almost always in a hurry. Your website needs to show the work beautifully and take the order request in the same minute.
A real site built on Business Lane — open it, scroll it, book something. Visit the live demo →
Arrangements go on as products with up to ten photographs each — bouquets, wedding work, funeral tributes, seasonal pieces. Photos are optimized automatically, so a gallery-heavy page still opens quickly on a phone.
Most florist work is bespoke, so any item can take a custom order request instead of a fixed price. The customer says what the occasion is and when they need it, and it arrives in your dashboard with their message attached.
What florists actually need
Seasonal offers, published instantly
Valentine's, Mother's Day, prom season. Publish the offer and it is on the front of your site the moment you save it.
Custom orders with the detail
Occasion, date, colors and budget arrive together, so the first reply can be a real quote instead of a list of questions.
Photographs that stay fast
Up to ten photos per arrangement and fifty in the gallery, compressed automatically so the page still loads on a phone.
What a website for florists needs to do
Five things worth checking against whatever you end up building on, ours included.
- Photographs that load immediately
- Flowers are bought with the eyes, usually on a phone, often on a poor connection. A gallery that takes five seconds to appear has already lost the order.
- Order requests that capture the occasion
- Date, occasion, budget and the message for the card. Without those every inquiry becomes a phone call before it becomes an order.
- Cut-off dates, announced
- Valentine's and Mother's Day are won and lost on the last day you can take an order. That date has to be on the front of the site, in time.
- Wedding and funeral work kept apart
- They are different buyers in very different moods. One gallery serving both does neither of them justice.
- Where and when you deliver
- Delivery area and delivery days answered on the page save the single most common question you are asked.
What you get
- Arrangements listed with photographs and a price or a quote request
- Wedding, funeral and seasonal work in a gallery of its own
- Promotions timed to Valentine's, Mother's Day and Christmas
- An announcement bar for cut-off dates and delivery days
- Custom order requests with occasion, date and message attached
Everything above is on the Website plan at $20 a month, or 17% less paid yearly. The Business plan at $25 adds customer records, invoices, barcode labels and inventory — compare the two plans.
Questions from florists
Can customers order and pay for a bouquet online?
For fixed-price bouquets, yes, on the Business plan. They go in a cart, the customer chooses delivery or collection and adds the date and the card message in their order note, and pays cash, by bank transfer, or by card through your own Stripe account where Stripe operates. There is no delivery-date picker, so put your cut-off in the announcement bar. Bespoke work still comes in as a request with the occasion attached, and you quote it yourself — for most florist work that is still the better route.
How do I handle Valentine's cut-off dates?
The announcement bar takes a line of text and shows it across the top of your site — "Valentine's orders close 5pm on the 12th" — and it is live the moment you save it. It is the fastest thing on the site to change, which is what you want in the week it matters.
Will my photos slow the site down?
They are compressed and resized automatically when you upload them, so you can put the full-size photograph in and let it be handled. That matters more than it sounds: page speed is one of the things Google measures, and a florist site is mostly pictures.
Other trades we build for
- Websites for pet services
- Websites for grocery & convenience stores
- Websites for hardware & diy stores
Built for florists
Start free for 14 days. Your site is live the moment you finish setting it up.
14 days free · No credit card required · Cancel any time